Iphone’s Disadvantage Strategic Plan in China
Here is the news about Apple Iphone going to China. Its service provider will be China Unicom Ltd. Unicom’s prices range from 4,999 yuan ($730) to 6,999 yuan ($1,025) for the high-end, 32-gigabyte iPhone 3GS. That is 20 percent above the 5,700 yuan ($835) charged by merchants at Chinese street markets for a 3GS with WiFi.
The iPhone’s awkward, delayed entry into China reflects the regulatory and technical hurdles of a fast-changing market where other global technology companies have struggled to establish themselves. China has more than 650 million mobile phone accounts, despite an average annual income of $3,000 per person. Consumers trade in phones as often as several times a year to get the latest models and features. China Unicom has 143 million mobile accounts, which would be an impressive figure in any other market but lags far behind China’s Mobile’s 508 million accounts.China Mobile has announced its own smart phone, dubbed the OPhone, and says seven models will be available by next year. Here is one funny thing about the Iphones that are being shipped to china, NO WIFI, yes you are right, these first batch of Iphones will not have WIFI connection due to some regulations set up by Beijing. Everything is unpredictable in China.
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